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Marketing strategies
Social Media may be the buzz phrase today, but when you boil it all down it is just communication facilitated by technology.
When Gronk the Caveman scratched a picture of a mammoth onto rock and gave it to his friend Ugg it was the ancestor of both the first media release and the first twitter.
The fundamentals of Public Relations and Social Media strategy are the same - know what you want to say, identify who you want to say it to, find out the best way to get to these people and get on with it. Remember to measure your effectiveness using whatever metrics are meaningful to you, or it all may have been a waste of time.
You need to get your core message right and then customise your message for each audience and each medium (news story, blog, email, letter, twitter and so on).
Each media can have a unique role to play in the grand strategy. For example, a press release can get the story out to the masses, while a timely tweet can prompt immediate action.
Understanding your audience and the way that they consume or interact with media is vital before you build your plan. A matrix tool can be used to identify the most effective communication channels and where you should direct your spend and efforts.
Effective PR (or communication or social media) strategy is not a black art, though it does need the right mix of skill, experience and creativity.
If you need an effective communication strategy created and executed well, talk to the 'Old Dogs' at Amazing Business Plans and we can show you a new trick or two.